Terror Management and Health
Abstract: The purpose of this experiment was to see whether individuals confronted with health-related issues would turn to their traditional beliefs as promoted by their cultural values. We also explored gender differences regarding health practices when thinking about death. Participants were college students, half of whom received a mortality salience manipulation to remind them of death while the other half in the control group were asked to indicate what happened when they went to the dentist. We measured cultural orientation: individualism vs. collectivism using a standardized questionnaire. Health issues included cancer, strep throat, etc. Participants were provided with a set of priming scenarios describing various health issues and asked what kind of treatment they would seek. The results indicated that collectivists who underwent the mortality salience induction were more likely to choose a curandero than a doctor when compared to collectivists in the control condition.
Debani Garza* and Karyssa Gonzales
Judging Forms – Official judges only